buzz evaluation of logos

 I think that this buzz logo represents the pop music. The type of music you would hear is music you would play loud in your room to either chill or sing along to. I though of this because pop music is is what most people listen to and is meant for people to sing along and get creative with.

My target audience is 12-35 for this target audience they must have to like music from artist like Rhianna and one direction etc.I think the target audience we aim for must like music they can get up and dance to, this is what our radio station is trying to achieve.

Who did you think the audience is and why? How did you aim to appeal to that audience? I tried to make the logo look as similar to what the radio stations were called for example the radio station shred I tried to make look like a shredded guitar this would also show that this is some type of rock music. I think that the smashed up guitar is appealing because it shows that the music is going to be loud and out of control appealing to what the target audience to what the audience what from heavy metal/ rock type music. I also thought my bold colour and kind of messy font would also appeal to my target audience.


I think the type of stations that would compete with buzz is kiss and capital because they play similar types of music and they try to attract the same target audience as our radio station so this means that buzz radio station needs to start think expanding our target audience as we cant be in a big  competition with other radio stations.


I wanted to create a look that appealed to my target audience and showed that the logo matches the name of the radio station and also relates to the music being played. I used a big type of bubble writing and I also created a bee this helped it relate to the name of the radio station and genre. I think our red and white background catches the eyes of the target audience as they aren’t very strong colours this enticed the audience to look at the logo. 

I was trying to make our logo image link in with the name of the station. I though as it was pop music so I tried to create something linked with the name and genre of the audience. I got bubble writing from dafont and then I used the word pallet, I then coloured the letters in with the paint bucket, I also got a picture of a bee and used the pen tool and went around to make a shape then I added colour using the paint bucket tool I did this because it fitted in very well with the genre of music we play. I added the red and white background colour by using the pain bucket tool but I had to make a new layer first, this made my logo look more professional and look more like pop.

I think the most successful part of our logo was creating the bee and adding colour to it because I think that added a type cheesiness which is what our radio station is trying to make the audience perceive. 
when i asked the audience for feedback they recognized that it would be pop music straight away, well most of the audience. They said this because of the kind of cheesiness of my logo how there was an actual bee created, also they said the big bold letters stood out and attracted there attentions. 

The skill i have developed and used the most has to be the pen tool as that is how i created most of my logos as it easy just to take shapes out from images and then use that to create custom shapes and use that to help make my logo.

My logo doesn't compare to any other logos as it is original and it looks different to any other logos that have been created it has originality, thought and creativity but if i had to compare it to any logo i would say capital Xtra because that logo is also quite original.