Music documentary

Music Documentary

Final logos

 

Reports Correction

I have done quite a lot of work researching information for music videos, so I’m now researching information for Rizzle Kicks new video, I’m writing a brief article explaining my job and what I get up to on a daily basis as a media researcher. I have always wanted to do research on music videos I do this to make sure that the videos that are being made get as many views as possible, to this I conducted audience research, market research and also production research to get information and ideas to keep appealing to our target audience.

We need to have audience research so we can determine the age range of the audience that we are trying to appeal to that will watch Rizzle Kicks video as well as their interest and gender. It is important we do this kind of research as the information that will be collected will help us to improve the music video this would help us to target the video viewers and increase revenue and awareness of the band. It is good to have an audiences view as the music video is made for them and then we can know what they want in it. 

I carried out some primary research and I asked people around the age of 13-26 to ask questions to help me fill out my survey this will be done in areas like Wimbledon, Sutton, Morden and also London where I asked a lot of different people, I done it in those areas because I done some secondary research and found out that those are the areas that watch a lot of pop videos online through the internet, I had prepared questions to ask the audience for example, how old are they? Do they like rizzle kicks? And also what do you expect to see in a rizzle kick video? This was helpful because it kept us updated. Once the information was gathered we done a geodemograhic analysis comparing the similarities between the areas we targeted. We targeted places in London as rizzle kicks are from London and are a London band so this means this is where were most likely to find our audience who will view the video, all of our primary and qualitative research helped us to gather information on making the music video the best it could be. The primary research I took was a focus group which help to gather important information.

For the Rizzle Kicks video to be as profitable as possible market research needs to be carried out. This involves gathering information about some of Rizzle Kicks other music videos and what the thoughts on those products were. Market research is research into the current market, existing products and advertising effects. To gather this information I used primary research and planned a questionnaire for the people I was interviewing for them to complete. The participants were from an age of 13-18 because after doing a vox plot we found out those are the ages that listen to Rizzle Kicks the most. We invited four boys and four girls who were all still in full time education so with this music video were targeting teens and young adults, also who spend a lot of money on music. Choosing a certain type of person or group is important because if people around 36-70 years of age came it would be pointless because stats show that people this age will not go and watch Rizzle kicks music video. The primary research that was conducted helped us to compare some other music in the same market like other English groups for example Bastille and one direction and other English groups. I asked questions like how would you compare rizzle kicks video to other British artist? It is important that I asked the same question to everyone so I can compare answers. I carried out competitor analysis research because those other British acts are targeting the same type of audience which makes them competition. I was able to discover the amount of viewings for other British acts using secondary research, by doing this I was able to plan where I wanted to broadcast the video on which was the radio as people would hear about the song and then go on to watch it so I put it on capital xtra as it is a niche market because it’s for young people which is who the music video is for. In 2013 Rizzle Kicks down with the trumpets I recorded 15,025,357 and in bastille popeii recorded 75,608,839 views so YouTube helps us keep tabs on our competitors and also helped us improve Rizzle Kicks current video this is secondary research as I got stats from years back to find out the views on old music videos.

Production research is research to help with the production of media texts such as finance, location etc. I carried out production research a lot with my team to make sure so that the contents of the music video were very recent an up to date. We searched companies that would help us to film the video we checked all over the internet and once we had found and chosen the right company we discussed marketing and advertising ideas to help the music video gain as much views as possible. I also had to make sure in the process of this video being done there was no plagiarism enduring to the rules of copyright. Personnel research is recruiting someone for a certain job for example I would do this research when finding back up dancers and extras for the video and I also did personal research when I wanted to know how good the music video was. 

As a media researcher for music video I researched locations such as big studios in London local areas and places where we could film our dancers and also the artist in different scenes of the music video also some places for the artist to stay close by and the dancers. Budgeting for the record label requires all information gathered, which is why when I was summing up the budget I had to consider advertisement cost, the cost of the studio, booking the dancers, the different clothing the dancers and artist will wear in the video and also a lot of other things. An example of this was the advertisement cost by doing the primary research I was able to realise what age group I would be aiming the music video at and how much roughly it would cost to advertise it to that target audience. Before I could do all of that though I had to compare all the ways I could advertise to that type of target audience and I had to compare the prices and what were the best deals which was advertising the song on radios and TV channels for them to advertise it for 3 weeks came up to a total of £2,673.

To sum up the job of the media researcher is important for the company to be prosperous as I believe researching and knowing what your type of audience want to watch and finding out helps us to gather more views which is successful.

Ident final draft

higlighting sheet 2

Findings From Experimental Studies

From reading this article on findings from experimental studies I've found out :

The arousal of emotions persuade viewers in a way that is different from that if arguing.

Emotion does not raise viewer’s attention, but it does draw them in and distracts them from the advertisers intention to persuade. 

Viewers could get so involved in the emotions from watching the advert that they may miss the central message.

 Humour is mostly not allowed as it will cause complaints from other companies. 

Resonance is a form of humour that occurs more often in advertising than in literature.

Humour must be painless

To stimulate emotions, communicators use pictures, characters, sequences of events, humour and music.

Emotion-arousing stimuli such as pictures and music are easier to recall than is factual evidence. 
Characters are most engaging if they are similar to those the audience experiences.

highlighting sheet one

The Psychology of Advertising 

I have learned a lot by reading the article about the psychology of advertising:

When filming an advert in order for it to be affective you must amke sure you appeal to three emotions, love, fear and rage.

People dont buy the toothpaste that has been advertised not for the dental reasons or personal  hygiene reasons but for the sex appeal knowing that they are going to look better with bright white teeth.

Also you need to use effective commands such as  'Use such and such beauty product' and also ask consumers to complete a coupon and mail it into the company.

Harry Hollingsworth believed that when your creating an adveert you need to:
1. Attract a consumer’s attention
2. Focus the attention onto the message
3. Make the consumers remember the message
4. Cause the consumer to take the desired action

Creating Online Ads We Want to Watch

What I have learned from reading this article about creating online adverts we want to watch:

when an advert reaches a viewers screen it doesn't mean they are going to watch it till the end or watch it at all actually watching it. Adverts can now be skipped or you can just change the channel or on the internet you can just open a new browser and do something else until the advert is finished.

The key to grabbing the attention of the viewers is to use key things to attract them to keep watching like surprise and joy. When watching ads, there are 2 types of basic eye movement: one is fixation, and the other is where the eye is moving from one potion to the next.

 

People attention pattern is different depending on there emotion they are feeling. The more the viewers pay attention the viewers are less likely they to skip the advert. Capturing the audience’s attention is what get the advert viewed by the audience.

final draft of advertisement

Powerpoint Presentation

analysis of focus group feedback

In my focus group I asked everyone participating if they knew what my advert is about and they replied about being bullied through different devices and also through social media. This tells me that my advert expressed a clear message, which my audience can understand. My audience also liked the fact it was sad because it made them really think about what they were watching and really made them want to help the actor on the screen just through watching my advert. I also received some criticism, which was that it was also too sad so I could make it a little happier. And I also found out my target audience knew the type of audience I was trying to target.

audience feedback focus group feedback

 I asked my focus group first of all do they understand the meaning of my social message campaign They all said that it shows someone being bullied on different devises and also on social media.

I also asked how did the advert make you feel. There response was that it sad to see people do things like that and it made them want to do something about it to help people who are actually getting bullied and stop things like this.

I could of improved my advert quite a bit because i could of made this a bit more happier because it is quite sad which is the bit of criticism i got from my focus group and also improved and explore the wider range of bullying that goes on.

I asked also did they know whay type of target audience i was trying to appeal to and they all said a young audienc from 15-21 which they kind of right because i am trying to aim it at a yound audience.

Focus groups are a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series and many other things From doing a focus group i found things that were helpful for me to use and include in my advert. For example Instead of just using one devise to show my victim is getting bullied on both his phone and computer. The focus group I done after my advert was done was very helpful as they game me very positive feedback and told me my adverts message was very clear and it affected them as they felt it was quite compassionate.

Summary of audience research

Audience research is any communication research that is conducted on specific audience segments to gather information about their demographics, media habits, needs, attitudes, knowledge, interests, preferences, or behaviours.

My first question was what do you think a social message campaign is? I got different answers to what people thought it was. I found out that nearly everyone I asked thinks a social message campaign is something that is compassionate that are suppose to make the target audience aware of what the advert is about.

My next question was what do you expect to see in a social message campaign advert? I found out that they expect to see something sad so that it affects the viewers that are watching to want to do something. This helped me with what I need to include in my advert.

I also asked what channel do you expect to see a social message campaign on? The channels varied from E4, ITV, Channel 4, MTV, Watch a lot of others. Now I knew what channels my target audience mostly watch.


My focus group discovered that people could understand my advert easily. Therefore, there it has a clear message for my audience.

Also, I found out that if my advert is sad and hurtful like cyber bullying, people feel sorry for the victim that’s being bullied so they feel like they should do something so its good to make my advert compassionate.

Finally when I asked how do you feel watching a social message campaign? And I got the response that some people said they feel bad and others say it makes them feel like they should do something. So I’m happy my advert that affect on my viewers.

There are a few things I could improve on in my advert I could make the advert a little happier because it is quite sad, I could also include other ways people get bullied because I only based it on a phone and laptop.

The last thing I discovered was that everyone I asked who was my target audience knew that I was targeting young people in this advert.

I found out when reviewing all the questionnaires that most of the people in the borough of Sutton and Merton and that most people watch T.V from 8-11 and what are the most poplar channels  to use from gathering information from my audience.

Explanation of the graphs

The graphs that i have got explain the results of the questionnaire that i asked my target audience and shows me what is most popular response from my audience as i tallyed the results and put them in a graph.

Graphs of questionnaires with explanation

summary of production research

1.     Budgeting -  As well as planning for the advertisement there are some other essential things that have to be sorted out before I can even start filming. I have to work out prices for the different things I need in my advertisement of things like the equipment that I will need to use but also the fact that I need to hire actors for my advert. I will conduct research to find out the cost of the following:

• To hire equipment camera/ tripod

  

I found different cameras and I managed to see what is in my price range and also what camera would be good to use for my advert so I looked at Nikon and canon cameras I found out that Nikon are more expensive but they are also better quality so i am going to hire a Nikon camera and to use it for four days

I found different tripods to hire as well and to hire for four days it would also come to £80 both the camera and tripod which im going to hire will cost me 160 all together.

  I researched a couple locations and I found a computer room and a room filled with a lot of people which is what I needed to use in my advert. 

 My casting decision is based on the budget I was giving The cost to hire an actor varies depending on what type of actor you want and how much you want to spend on an actor so I will probably acquire the services of a very cheap actor but who is also good at the same time.

blank questionnaire

1. what is your gender 

• male 
• female 

      2. What is your age range?

• 16-30
• 21-25
• 26-35

  
      3.  what is your nationality

• European
• North american
• south american
• African 
• Asian

    4. what is your marital status?

• marriage
• divorced
• single           

   5. What is your occupation?

• student 
• unemployed
• part time
• full time

  6. How much disposable income do you get a month?

• £10-40
• £50-100
• £110-140
• £150-200

 7. What is your favourite channel?

• BBC
• Channel 4/ E4
• Sky 1/2
• MTV
• ITV
• Other 

  8. How do you watch your shows?

• youtube
• on demand
• iplayer
• other

9. what time do you watch T.V?

• 4-6
• 7-9
• 8-10
• 11-1

10. Do you have a social media account?

• yes 

• no 

11. What borough do you live in?

• sutton
• wimbledon
• kingston upon themes
• wandsworth
•  croydon

12. What do you watch on T.V?

• sport
• drama
• comedy 
• music
• movies
• other

13. What is your faverourite music genre?

• classical
• pop
• house
• grime
• R&B
• rap

14. What is the best ways to watch your programmes?

• T.V
• laptop
• phone 
• tablet

 15. What are your interest?

• Art
• Music
• sport 
• Drama
• Other

vox pop questions

1.   What do you think a social message campaign is?
2. What do you expect to see in a social message campaign advert?
3. What channel do you expect to see a social message campaign on?
4. what age group do you think a social message campaign aim to target?
5. How do you feel watching a social message campaign?

1. I found out that nearly everyone i asked thinks a social message campaign is  something that is compassionate that are suppose to make the target audience aware.
2. I found out that they expect to see something sad so that it effects the viewers that are watching to want to do something.
3. The channels varied from E4, ITV, Channel 4, MTV, Watch a lot of others.
4.  I gathered from the question i asked it is believed that it is aimed for 16-65 because they are trying to reach all type of audiences.
5. Some people said they feel bad and others say it makes them feel like they should do something.

vox pop film

focus group

copies of completed questionnaires

first draft of advertisement

3 anaimatics with explanations of what they are about

3 mind maps

.Advertisement Evaluation

.Advertisement Evaluation

Article about research

I have done quite a lot of work researching information for music videos, so I’m now researching information for Rizzle Kicks new video, I’m writing a brief article explaining my job and what I get up to on a daily basis as a media researcher. I have always wanted to do research on music videos I do this to make sure that the videos that are being made get as many views as possible, to this I conducted audience research, market research and also production research to get information and ideas to keep appealing to our target audience.

We need to have audience research so we can determine the age range of the audience that we are trying to appeal to that will watch Rizzle Kicks video as well as their interest and gender. It is important we do this kind of research as the information that will be collected will help us to improve the music video this would help us to target the video viewers and increase revenue and awareness of the band. It is good to have an audiences view as the music video is made for them and then we can know what they want in it. I carried out some primary research and I asked people around the age of 13-26 to ask questions to help me fill out my survey this will be done in areas like Wimbledon, Sutton, Morden and also London where I asked a lot of different people, I done it in those areas because I done some secondary research and found out that those are the areas that watch a lot of pop videos online through the internet, I had prepared questions to ask the audience for example, how old are they? Do they like rizzle kicks? And also what do you expect to see in a rizzle kick video? This was helpful because it kept us updated. Once the information was gathered we done a geodemograhic analysis comparing the similarities between the areas we targeted. We targeted places in London as rizzle kicks are from London and are a London band so this means this is where were most likely to find our audience who will view the video, all of our primary and qualitative research helped us to gather information on making the music video the best it could be. The primary research I took was a focus group which help to gather important information.

For the Rizzle Kicks video to be as profitable as possible market research needs to be carried out. This involves gathering information about some of Rizzle Kicks other music videos and what the thoughts on those products were. Market research is research into the current market, existing products and advertising effects. To gather this information I used primary research and planned a questionnaire for the people I was interviewing for them to complete. The participants were from an age of 13-18 because after doing a vox plot we found out those are the ages that listen to Rizzle Kicks the most. We invited four boys and four girls who were all still in full time education so with this music video were targeting teens and young adults, also who spend a lot of money on music. Choosing a certain type of person or group is important because if people around 36-70 years of age came it would be pointless because stats show that people this age will not go and watch Rizzle kicks music video. The primary research that was conducted helped us to compare some other music in the same market like other English groups for example Bastille and one direction and other English groups. I asked questions like how would you compare rizzle kicks video to other British artist? It is important that I asked the same question to everyone so I can compare answers. I carried out competitor analysis research because those other British acts are targeting the same type of audience which makes them competition. I was able to discover the amount of viewings for other British acts using secondary research, by doing this I was able to plan where I wanted to broadcast the video on which was the radio as people would hear about the song and then go on to watch it so I put it on capital xtra as it is a niche market because it’s for young people which is who the music video is for. In 2013 Rizzle Kicks down with the trumpets I recorded 15,025,357 and in bastille popeii recorded 75,608,839 views so YouTube helps us keep tabs on our competitors and also helped us improve Rizzle Kicks current video this is secondary research as I got stats from years back to find out the views on old music videos.

Production research is research to help with the production of media texts such as finance, location etc. I carried out production research a lot with my team to make sure so that the contents of the music video were very recent an up to date. We searched companies that would help us to film the video we checked all over the internet and once we had found and chosen the right company we discussed marketing and advertising ideas to help the music video gain as much views as possible. I also had to make sure in the process of this video being done there was no plagiarism enduring to the rules of copyright. Personnel research is recruiting someone for a certain job for example I would do this research when finding back up dancers and extras for the video and I also did personal research when I wanted to know how good the music video was. As a media researcher for music video I researched locations such as big studios in London local areas and places where we could film our dancers and also the artist in different scenes of the music video also some places for the artist to stay close by and the dancers. Budgeting for the record label requires all information gathered, which is why when I was summing up the budget I had to consider advertisement cost, the cost of the studio, booking the dancers, the different clothing the dancers and artist will wear in the video and also a lot of other things. An example of this was the advertisement cost by doing the primary research I was able to realise what age group I would be aiming the music video at and how much roughly it would cost to advertise it to that target audience. Before I could do all of that though I had to compare all the ways I could advertise to that type of target audience and I had to compare the prices and what were the best deals which was advertising the song on radios and TV channels for them to advertise it for 3 weeks came up to a total of £2,673.

To sum up the job of the media researcher is important for the company to be prosperous as I believe researching and knowing what your type of audience want to watch and finding out helps us to gather more views which is successful.

analysis of budget research

 As well as planning for the advertisement there are some other essential things that have to be sorted out before I can even start filming. I have to work out prices for the different things I need in my advertisement of things like the equipment that I will need to use but also the fact that I need to hire actors for my advert. I will conduct  research to find out the cost of the following:

• To hire equipment camera/ tripod
• Actors 
• Location
• Editing 

I found different cameras and I managed to see what is in my price range and also what camera would be good to use for my advert so I looked Nikon and canon cameras I found out that Nikon are more expensive but they are also better quality so i am going to hire a Nikon camera and to use it for four days it is going to cost £80.

I found different tripods to hire as-well and to hire for four days it would also come to £80

The cost to hire an actor varies depending on what type of actor you want and how much you want to spend on an actor so I will probably acquire the services of a very cheap actor but who is also good at the same time.





















These are showing how much it would cost to rent some spaces in a school and depending how big I will want my space for when I'm filming the larger the room the more the cost.

 

 

My casting decision and due to my budget I was giving The cost to hire an actor varies depending on what type of actor you want and how much you want to spend on an actor so I will probably acquire the services of a very cheap actor but who is also good at the same time.