social mesage campaigns

The message for this advert is that the victims of bullying will one day get there own back on there bullies by becoming successful. A technique which has been used is comedy because it makes people realise that bullying is a joke and that it shouldn't be done because its pointless. Styles of the advert are comedy and intertextuality (memorable) this is because the advert is based on a range of children who have qualities that a bully must have to be able to bully them for example wearing glasses this could stay in the memory of the audience. The form of the advert is a stand alone as it isn't part of a series. The conventions used are music .The target audience for this advert is school children as it is based in a school.




The message  this advert sends is to not give into peer pressure because the guy in the ad  listens to his friends who tell him to go faster which leads to a crash. Techniques that have been used are fear and compassion. All these techniques make the audience think twice about driving and results of peer-pressure. Styles of the advert are surreal and dramatic because the advert can cause some people distressing but it manages to get the message across. The form of the advert is stand alone as well because it is not part of a series. Conventions which were used was t music and this was used when the boy turned into a puppet and it showed that it controlled him like a puppet by his friend. Lastly, the target audience could be people who just  passed and could stop them from doing something stupid like that.




This advert is telling people to donate blood to help save peoples lives. The technique that was used is compassion, to make sure the audience know about it. The style of the advertisement is dramatic because of what the advert shows us. The form of the advertisement is stand alone as it is not part of a series and it is based during Christmas time. The conventions of advertising is the logo of the NHS. There is music played throughout the advert to keep the audience interested. The target audience will be people who are old enough to give blood.




The message for this advert is to take care when your crossing the road . A technique that has been used is self-perception it makes people think about crossing the road safely. Styles of the advert are surreal, humorous, because they have the use of song which allows the audience to remember the advert. The form of the advert is a series because it is part of the 'Think!' series. The main conventions of the advertisement are music, a slogan appears at the end 'Stop, Look, Listen, Live'. The target audience for this advert is for children to stop them from running across the roads and make the look.




This advert is for driving safely. the techniques used in this advert consist of  an emotional response so it involves  fear and self-perception. A persuasive technique used is, coercive power as it shows the consequences of driving fast and dangerously on the roads. The style of the advert is dramatic as the people who made the advert want this to be taken seriously. The form that the advert takes is a realistic narrative because it shows us the viewers something realistic. The target audience for this would be for everyone who is able to drive.

shooting sschedule

Date	Time	Place	Scenes	What we need
2/1/14	12:15	Classroom	Record, coloured paper, finger	Paper and a table and also colouring pencils
3/1/14	08:55	Classroom	Record, coloured paper, finger	Paper and a table and also colouring pencils
5/1/14	12:15	Classroom	Record, coloured paper, finger	Paper and a table and also colouring pencils
6/1/14	08:55	Classroom	Record, coloured paper, finger	Paper and a table and also colouring pencils
8/1/14	12:15	Classroom	Record, coloured paper, finger	Paper and a table and also colouring pencils

TV Ident Music

Record Player Ident:

Microphone Ident: Sick Person Ident: