props and costume

Sick person ident







Microphone ident






 record player ident
 

main idea developed into a series of mind maps

Media ident's sound and music descriptions: 
(Music choices are from incompetech.com and Free play music)

Record player ident:

Sound: Record player being turned on, a voice over narration,

Music:  Either Rock or pop music. These choices would be suitable for the ident to make the clip upbeat, lively and energetic for a younger target audience. We chose this music choice so that the channel can seem lively and active for the teenage and younger viewers.
Song choices: Pilot error,  Flashing lights instrumental.
Links: https://soundcloud.com/class-dmv/pilot-error, https://soundcloud.com/class-dmv/flashing-lights-instrumental,

Micro Phone Ident:
Music: Rock, Heavy metal music. This music choice would be suitable for this ident; so it can show that the channel is lively and active for a younger audience, which would be teenagers and older. This choice of music will appeal to the younger audience because of the active, energetic and upbeat feel that these two choices have.
Song Choices: Feelin good, Pump
Links: https://soundcloud.com/class-dmv/pump, https://soundcloud.com/class-dmv/feelin-good,
Sound: Microphone feed back from microphone being plugged into an amp. Card board box lid closing.

Sick person Ident:
Sound: Fake sick (it would be made of wool) splashing onto the floor.
Music: Disgusting type music to fit with the actions happening on screen. Upbeat to seem welcoming for the viewer and to get them interested in the channel.
Song choices: New shoes,
Link: https://soundcloud.com/class-dmv/new-shoes

3 original map

In these mind maps me and my partner in this project Gary decided to give the idents we were drafting up an upbeat and energetic personality. We did this by having a lot of the actions in our ident be fast moving (eg the record player ident) we decided to aim for a younger audience around the ages of 16 and older ages. We did this because a lot of the decisions we made for this idents would attract a younger audience. Such as: colourful images, upbeat music, energetic pace etc. Not only that but a lot of the choices we did make would perfectly suit the ident well in terms of the first ideas we came up with during planning.

music video shot types

I think these shots are going to be key in creating our music video because they can clearly show what is going and in our work it kind of shows a narrative also. We drew these three sets of shots because we be using one of them as inspiration to help create our music video, we will try create what we have shown in the shots. All the pictures that we created could of been used as our idea but we have chosen one that we figure is the best one. The long shots that we are going to use help to set the scene or show the audience where we are and our surroundings this will help them understand what is going on in our music video. By doing this it will help the audience become more engaged and intrigued with what we are about to show them.

music video spider diagram

The majority of the video will be filmed out on the streets or in a house, corner shop, and chicken shop. In the video we will be wearing cool casual clothes and we will have different shot types. we will be taking shots of the streets cars and casual people walking past. In our video we will have bright colours and everything we do will be energetic we will show the humerous side to a difficult subject.

In the other spider diagram we were thinking of doing a black and white video which would of showed a serious meaning and a meaningful narrative.

music video analysing lyrics

The song we chose was krept and konan ft clean bandit don't waste my time, we chose this song because it has a meaning and it is also upbeat and a good song, the  conventions are fast pace, shots cut to the beat and the artist will be the main focus of the music video and the target audience is for young people.

I think the song is about what is wrong with the police and the institution in our modern times. The song talks about the police wasting young peoples time because sometimes they dress a certain way or a large group of them, it talks about how the police stop them without a valid reason. I think this song the artist are getting all there frustrations out in the lyrics.

A black and white music video.

I think these shots are going to be key in creating our music video because they can clearly show what is going and in our work it kind of shows a narrative also. We drew these three sets of shots because we be using one of them as inspiration to help create our music video, we will try create what we have shown in the shots. All the pictures that we created could of been used as our idea but we have chosen one that we figure is the best one. The long shots that we are going to use help to set the scene or show the audience where we are and our surroundings this will help them understand what is going on in our music video. By doing this it will help the audience become more engaged and intrigued with what we are about to show them.

PREZI

How can you measure audiences?

 Focus groups - A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Questionnaires - is research consisting of a series of questions and other prompts for the purpose of gathering information from respondents.

BARB- is a minute by minute breakdown of viewing at regional and national levels. This information is important for assessing how programmes, channels or advertising campaigns have performed and provides the basis for airtime advertising trading.

Television research agencies- is agency’s like Ofcom and BARB that research and can check what the popular channels/ programmes are.

Who regulates adverts?

BCAP- are the UK Advertising Codes that are there to lay down rules for advertisers, agencies and media owners to follow. They include general rules that state advertising must be responsible, must not mislead, or offend and specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling and health and financial products.

Ofcom- is the communications regulator. We regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.

ASA- The Advertising Standards Authority is the UK's independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation.

Clear cast- is an NGO which pre-approves most British television advertising. It came into being on 1 January 2008 and took over the responsibilities of the Broadcast Advertising Clearance Centre.

5 adverts

nike advert





This advert even though it has celebrity's is a parody. Its a parody because footballers would come and play professional footballers in any old park like they are in the beginning  of this advert. The form of the advert is a series as Nike make loads of adverts to promote there products. In the Nike advert they have a logo and also use a slogan "Risk Everything". The techniques which have been used are telling the customers to take risks and buy a product. The slogan suggests that to succeed you need to take risks that's why they showed professional footballers playing football with ordinary kids. Additionally, it shows that if you take risks you will play professional footballers. This advert is for young people who are aspiring to play football and also for young adults who like to buy Nike products.

2) skittle advert




The style of the advert is humorous . It shows that everything the man in the advert touches turns into skittles which would make kids laugh. The form is stand alone because it does not have a series. A technique which is used is a hidden message.The persuasive techniques that are used are used is that the skittles never end and they describe that it taste like a rainbow, which makes it even easier for them to children. The conventions that are used are that it shows the product through out the advert. The advert is aimed at a young audience because it talks about rainbows which make children happy which is who the product is meant for.

3) beats by dre



The style of the advert is intertextuality. This is because it has the song 'The Man' being played and the Barcelona footballer Fabregas wearing the product. The form is stand alone because it does not follow a series. A technique it uses is a hidden message, it is trying to say once you wear the headphones there is not a care in the world for you.They use celebrity endorsement as a way of selling there product which is bound to boost there sales. The conventions used are that it shows the product on the celebrity and music is played through out the advert. The advert is aimed at young audiences because they have used a celebrity that an older audience might not be able to identify.

4) bt broardband

This advert is humorous it is also part of a series of adverts because they have a lot as bt broadband is updated all the time and there are new deals to promote. This can attract a lot of people to buy that one product. The conventions in this advert is that they show the product in the advert. The audience which the advert would be trying to attract adults mostly mostly home-owners who use a lot of internet or need a house phone that has fast connection.



5) John lewis-Christmas advert


The style of this advertisement is dramatic we know this because through the advert it is very slow paced. The technique of it is an emotional response of compassion. The sad music suppose play on the viewers emotions as it is also a Christmas advert and makes the viewers think about everyone coming together as thats what it shows with the animals in the advert. it appeals to almost all ages as it is a very festive advert and is for everyone.