Music Video 6 Key Shots

I think these shots are going to be key in creating our music video because they can clearly show what is going and in our work it kind of shows a narrative also. We drew these three sets of shots because we be using one of them as inspiration to help create our music video, we will try create what we have shown in the shots. All the pictures that we created could of been used as our idea but we have chosen one that we figure is the best one. The long shots that we are going to use help to set the scene or show the audience where we are and our surroundings this will help them understand what is going on in our music video. By doing this it will help the audience become more engaged and intrigued with what we are about to show them.

Music Video Lists of Props, Costumes and Make Up

Props

There not be many props within my music video but the ones that will be used are:

• Tennis racquet x 2
• Tennis balls x 2
• iPhone
• Headphones

Costumes

The costume that the artist will wear is a shirt, smart trousers and smart shoes (black), this costume will be used in the street scene. Whereas in another scene the artist will wear casual clothes such as a t-shirt and jeans/ chinos. In the tennis scene, the artists will be wearing shorts, trainers and a sporty shirt. 

Make Up

Make Up will not be worn by our artists.

Music Video- Shooting Schedule

Analysis of Market Research

The five social message campaigns that I looked at were pretty similar in a way because they all used more or less the same techniques as all the social message campaigns tried to make us feel compassion as they are trying to get a serious message across to there audience.They all used affectionate language in there adverts and wanted to play on us the audience feelings towards the advert they also trying to make them feel compassion also.  Most of these adverts were made in  a way so the viewer could relate too the events which are going . For example, in the driving safely advert it showed a girl and boy texting each other from across the road and whilst he was texting her he was crossing the road so he didn't see the car coming and it hit him.. I realised that all of the social message adverts show realistic situations. This is a good technique to use because the viewers will be able to relate to the environment (school, in a car), and will make the advert even more hard-hitting. more engaged as it could happen to them or children because the advert is so realistic they know it might happen to them, These campaigns didn't focus on just a specific target audience, there were different adverts that would appeal to different age groups. For example, the advert where the kids are singing about bullying. In the driving safely ad it aims at like 17-18 year old's because that is when you start driving. This information I found was helpful and reliable as I researched into different campaigns and  their adverts to see if they are all a bit similar. The research i did allowed me to  know what is needed to make a successful and effective social message campaign.

By doing this research i found out that i should base by advert on compassion and affection within my own social message campaign because will make the audience more aware and sympathetic towards the people in the advert. I think that the campaign should be a stand alone because the viewers' attention will be focused on the campaign. As I researched different campaigns from all over the world and I found an animated advert too, by researching social message campaigns from the same country  you know that the social message campaign adverts are all very similar.  so if you have you have one from different countries or if they're animated, then you will most definitely have a wide range of techniques. 

Throughout the research I conducted I have seen a lot of different techniques used that will help me with mine. The websites I have been looking at show that it would have a big impact on a younger audience. For me to create something good aiming it at teenagers, I think I need to include pictures, some colours, information that is easy to read. If I include these then It should appeal to a teenager because it wouldn't make them have to read a lot of information. It would be more interesting for them more because they are learning as well as looking at stuff they enjoy at the same time. By putting all of this into my advert i will be able to target teens as well as my other age groups.

MTV charge £150 per shot for a 30 second advert and this costs £4,500 if there were 30 shots within the advert to place my advert on this channel but the average number of viewers for the week was only 163,600 this was for a younger audience.

It costs £2000- £1 million to place an advert on one of the ITV channels but this price would depend on how much I wanted the audience to see. The average number of viewers for this channel was 618,400 which was the second highest of the week and this was also for a younger audience.

E4 charges £8,500 per shot for a 30 second advert and this would total £255,000 if there were 30 shots in the advert. The number of viewers for this channel in the week ending the 14th was 921,500. this makes e4 the best channel to use.

After examining these channels closely i was able to come to a conclusion that E4 was the best channel to use as it is cheaper and also this channel aims to targeting my type of target audience which is good as it means my advert will be seen by the age group that i want to be targeting.

Market Research - Advertising Placement

I started my research by looking at channel 4, on there page they tell us about there channel I managed to find a page which shows us that channel 4 will let you advertise anything within 5-120 secs long and also that they advertise anything on there channel and it also shows there channel is aimed for 16-34 year olds. The cost to advertise on channel 4 for every 30seconds cost around £8.500
















 Channel 4 chart shows me that grand design is the most watch but that is not the audience i am advertising to so i would have to wait to show my advert when educating the east end is on.







If a survey or questionnaire was done to see what was a teens favorite channel is, they would say MTV,  this is because they aim their channel towards 12- 34 year olds which means because its for young people its going to generate quite a lot of views because they show programmes viewers want to see.





 The garph shows me what the best time to show my advert on which is when Geordie shore is on.

To advertise for just even 30 seconds on MTV it could come up to being 100,000 based on what you are advertising and how long.

ITV shows a variety of shows such as dramas, sports and also comedies whereas ITV2 is the channel that is for young people as it shows more movies and more young people shows. ITV3 shows more older dramas for people who are older and more mature. Also ITV4 shows more sophisticated shows which is definately for an older audience. CITV is aimed at the younger viewers for children as they put on kid programmes.





These graphs show what is most popular on all the ITV channels every month and what is being watched the most down to the least.

This statement from ITV tells us about how the cost for advertising on there channel can vary and it depends  on 'how big the task is and how much noise you need to make!'

shooting schedule

Shooting Schedule

Competitor analysis

This cyber bullying advert is suppose to be very realistic and the narrator makes this clear by calling cyber bullying a 'disease'.  This advert shows a girl being cyber bullied by people in her school but she doesn't tell anyone and keeps it to herself. Aside from the websites, the way they are promoting on how she is dealing with cyber bullying is effective because it shows the girl who is feeling upset whereand the group of girls who are  laughing and seem to be enjoying bullying this girl. The camera movements within this advert makes the audience feel bad for the girl being bullied.A social page makes a comment saying that 'Jane shouldn't be treated like this' and then lots of people backing the girl which is to help fight her bullies and show she is liked and that she has friends













This video is a cartoon which gives information, rather than a story. Instead, it gives tips and useful information to teenagers and kids regarding surfing the web and how they can stop cyber-bullying and also how to behave on social media.

Casting Decisions

Casting Decisions

Kieron Diaz

Gary Abisogun

Alastair Donkor

Jason Takyi

Kristian Diaz

First of all, Kieron Diaz and Gary Abisogun are the main characters walking from location to location. Whist walking from location to location they come across a bunch of people who all waste their time.

Gary Abisogun, Kieron Diaz, Alastair Donkor and Jason Takyi will all be playing tennis. Kieron and Gary vs. Alastair and Jason, Alastair and Jason are playing really badly and are wasting our time. Kieron and Gary play ‘piggy in the middle’ with the ball with Jason and Alastair. After, we throw the bats at them and leave.

The second location is at Kieron’s house where Kieron, Gary and Kristian will be in the scenes. Kieron and Gary will be at a bar and we order drinks. The waiter (Kristian) brings out the drinks but they are the wrong drinks. Kieron and Gary get annoyed, stand up, and throw the drinks at him, then leave.

Treatment

A

Proposal

For

A music video

Don’t Waste My Time

Prepared by

Daniel james, Kieron Diaz and Gary Abisogun

    Attack Promo

   04/09/2014

Client

  Ahem!

@glenthorne.sutton.sch.uk

The music video we are creating will be 4mins and 2secs long; our music video will be shot in a street, tennis court and one of the artist’s houses.

It is aimed at young adults that like rap, dance and classical music. Our target audience can vary from a young age to an older age (16-34) because these two genres are mixed together to make something different and unique.


Our music video will show people wasting our artists time, it is going to show and represent people who have there time wasted for no reason and how they get and feel afterwards.


Several locations have been visited and a shortlist has been drawn up:

Suggested locations are: Tennis court, A house, football court  and the streets



The music video will include the following:

a)  Mid-shot- will show my  actors movement in this piece and how effective it is to what we want our narrative to be.

b)     close up- this will help the audience to see my actors lip-sync

c)     extreme close up- this will show my actors feelings and emotions which he is going to portray through his acting in the video.

d)     Cut aways- this will be used to add different details to my music video, different parts of the actors clothing will be shown through the use of cutaways.

By using these different range of shot types we will be able to have an interesting music video which is what my target audience wants to see rather than have a video which is set in one place and is boring because you are watching the same thing throughout.

Structure

The music video will be in colour and in PAL.

The music video will start with the camera focusing on the artist's body

Nikond3100 digital slr camera-£144.00

Hama-table-top tripod- £10.50

Wilson match point 21 tennis racket-£18.00 x2

Tennis balls-£3.49

Music Video Rating:
EVERYONE 10+

Content is generally suitable for ages 10 and up. May contain more cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.

Budget

Nikond3100 digital slr camera-£144.00

Hama-table-top tripod- £10.50

Wilson match point 21 tennis racket-£18.00 x2

Tennis balls-£3.49

                Travel Expenses:£2.40 per mile

                We will be traveling 6 miles

                 

                  Total production budget: £196.39

Sources of requirements

I will get most of my equipment from our company building but I may need to hire some equipment such as a camera. For the tennis racquet's they will need to be bought in sports shop. I the artist will supply my own clothes. The artists in the music video are good friends so it was easy for us to use. Also the locations we are using are open spaces so we don't need to hire anything which helps us to also save money.

Schedule

The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Attack promo will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished Attack promo will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date.

Structure 

The music video will be in colour and in PAL 4:3.

The music video will start with Me waking up, putting my clothes on and leaving my house. After this I meet My friend Kieron and we start filming in an alley way. At times we will go to the bus stop, park, Gary's house, or inside the shop to shoot.

Cut to our main characters meeting. And then, it'll cut to tennis. There will be different shot types, such s close-ups and cut-aways. After this, it will cut to different scenes, such as, restaurant, one of our artists house, the bank and the streets.

Sources of requirements

We will hire get the camera and tripod from a company and the sports equipment from sports direct and also get our clothes from our wardrobes at home.

Guarantee of Satisfaction

·       Initial discussion on the Music video content will take place.

·       Production equipment will be used in a safe operational manner at all times.

·       Attack promo is covered by Public Liability Insurance to the sum of £1,000,000.

·       A copy of all ‘rushes’ camera original material will be supplied on request in DVD format.

·       A ‘rough cut’ initial trial edit version of the Music video will be supplied for inspection and discussion.

·       A meeting to discuss the final master version will be organised with a focus group of interested parties.

·       The completed Dont waste my time will be provided on DVD for inspection.

·       The completed Dont waste my time will not be released until the client is completely satisfied with technical quality and content.

Attack promo

attack promo asserts its rights as authors of this treatment in accordance with the Copyright, Designs and Patents act 1988. Any unauthorised copying of this work will result in prosecution.

risk assesment

No.	Hazard	Existing control measure	Risk Rating
1	Losing equipment whilst filming.	Make sure you are always checking you have the equipment with you.	low
2	Not to disturb the public	Make sure you are not in the way of the public at all time.	medium
3	Make sure equipment is safe	Make sure you set up the equipment well so that nothing brakes	low
4	Make sure the battery is charged before you start filming	Make sure you that you have charged the battery before you are going to you the camera	low
5	That you are safe when filming on the road	Make sure that you are watching out for cars whilst filming on the road	medium

The risks/hazards that I identified could cause a problem whilst or before we start filming. I have also included a control measure so I know how to avoid the risk assessment.

Proposal

A

Proposal

For

A music video

Don’t Waste My Time

Prepared by

Kieron Diaz and Gary Abisogun and Daniel James

Attack Promo

04/09/2014

Client

Ahem!

Copyright ©(year)

PROPOSAL

Prepared by

Kieron Diaz and Gary Abisogun

We are making a music video; people will not be wearing jewellery. It’s going to be the basics in the street. It is going to be around 4minutes long and it is showing an institutional right for our time not to be wasted for any reason. It is aimed at young adults that like rap, dance and classical music. Our target audience can vary from a young age to an older age (16-40) because these two genres are mixed together to make something different and unique.

I will be filming our artist lip synching throughout many different locations. We will be walking around and showing how many people can waste your time. I am trying to present my artist as a normal person. No jewellery or expensive clothes, but we’re showing that he gets annoyed when people waste his time.

We’re going to be filming our music video in many different locations such as a house, the streets and on busses. I will not be using any special effects, or props. Just what our artist is wearing which is casual clothing.

Kieron Diaz, Gary Abisogun, Alastair Donkor, Jason Takyi will all appear in our music video. We don’t need to book Jason and Alastair as they said they are available for it already.

I will be using a DSR Camera to film our music video.

WWW&EBI

WWW: I was able to match the lip-synching to the right parts of the music,  it makes it look like the artist who is performing is actually singing the song and not lip-synching out of time which would make the audience uninterested..

WWW: I found the software easy to use after using a couple times by doing this and becoming comfortable with adobe premier made it easy for me to incorporate new skills like using the slow motion effect.

WWW: I found doing this project has been very fun to do and enjoyable and I'm looking forward to creating my own music video and editing it to make it look professional.

EBI: If I didn't miss a couple of lessons I would have been able to get the work done and finish it with better quality.

EBI: If there were even more shot types i would of had even more shots to put in my music video.

EBI: I think we should of created more scenes as it would  of made our audience even more interested.

10 Top tips for creating a music video

1. Make eye-contact with the camera, so that the audience believe you are looking at them.
2. Record everything throughout the music video.
3. Make sure the lighting is where you want it to be whilst filming.
4. Learn the words to the song.
5. Exaggerate the words so that the audience believes your singing.
6. Always perform when the music is on.
7. Make sure you have all the equipment is ready the day before you film.
8. Plan your video by making a storyboard.
9. Make sure all the words are learnt to the song.
10. Gather as much footage as possible.