conventions of a music video

1) The artist/rapper was in the video throughout.

2) The song is the soundtrack of the music video, it also started and ended with the song.

3) The artist/rapper was lip-syncing throughout the video.

4) The artist/rapper was performing, through hand and body movements and also bouncing around.

5) The music video had the same location throughout.

6) The costume he wore was the same thing he wore throughout.

7) The video was filmed on a road and that was the setting throughout the music video.

8) The video didn't follow a narrative.

9) The was a lot of camera movement as the artist/rapper moved around quite a lot.

10) When the artist/rapper was lip-syncing they used close ups, but when he was dancing and bouncing around a lot they use mid-shots so that it didn't show his mouth much as he wasn't moving his mouth.

11) No high angles or low angles used.

12) The range of shot types and shot angles were limited there was only close ups and mid-shots.

13) The editing had been cut to the beat of the song.

14) No slow motion was used.

15) I think the video had more of a concept than a story.

16) The artist/rapper made regular eye contact with the camera which is the audience.


1) The artist/Usher was in the video throughout.

2) The song is the soundtrack of the music video, it also started and ended with the song.

3) The artist/Usher was lip-syncing mostly throughout the video.

4) The artist/Usher was performing, through hand gestures and also dancing.

5) The music had five different locations.

6) The costume he wore after getting changed into it he wore throughout the rest of the video.

7) The video was filmed in a house, car, road, car park and also a club.

8) The video didn't follow a narrative.

9) The was a lot of camera movement as the artist/rapper moved around quite a lot.

10) When the artist/rapper was lip-syncing they used close ups, but when he was dancing and bouncing around a lot they use mid-shots so that it didn't show his mouth much as he wasn't moving his mouth.

11) No high angles or low angles used.

12) The range of shot types and shot angles were limited there was only close ups and mid-shots.

13) The editing had been cut to the beat of the song.

14) No slow motion was used.

15) I think the video had more of a concept than a story.

16) The artist/Usher made regular eye contact with the camera which is the audience.

music

All of my videos are of an R&B music genres this shows through the video and the way its done, and also through the style of music.


















All of my music videos have similar conventions in each of their videos. In the videos the directors have edited also cut used a good location so his shot types are good. This is because they want the video to be more appealing and also appeal to the target audience. All these songs kind of tell the same story its about a lady, I think its because the of the genre as it appeals to a certain type of audience which is slightly an older audience. All the songs I chose have certain things in common which is, shows a clear story through the video, shows a wide range of different conventions like editing, cutting, shot types and location.