VIP Evaluation of Logos

V.I.P 

1.     I think that the VIP logo represents the Hip Hop genre. The radio would be trying to play music that young people like for example drake, Miley Cyrus, Chris brown and many more. As VIP means very important person this made me automatically think about Hip hop stars as they live a very luxurious lifestyle this is because of the type of music these artist produce, they also wear expensive things such as the clothing they wear also the accessory’s such as watches and chains this tells me they have a good status which relates to VIP.

2.     The target audience is young 12-26 year olds this is because the genre of Hip hop can have lyrics which can be considered as inappropriate and can involve subjects that are bad like violence and drugs which more adult figures might not want to listen to but this is what most young people like to listen to people. Also I think that the genre of music is mainly listened to by 12-26 year olds. My design colours of red and white are basic and easy for young people to like.

3.     I wanted my target audience to notice the logo. The red and white and can appeal to young audience because they most artists where those colours. Most artist wear white because it stands out and they also wear accessories like watches and everything. The font is bold and stylish what young audiences like to see.

4.     I think that the competitors for VIP will be capital Xtra and heart. This is because both stations play similar music which means they are targeting the same target audiences and playing the same music. However VIP will focus on artists that are well known and play only Hip Hop all the time so the audience know what music VIP play unlike other radios like heart which change their genre of music quite a bit.

5.     with my design I wanted to create a red carpet and I would import a picture and then I would use the pen tool and I would go over the picture and then I would and some colour. With the VIP logo I wanted to show the lifestyle these artist have and the perks of their jobs as everyone wants to be a celebrity especially the young people which is who this radio station is targeting.

6.     When creating this logo I first imported a picture and zoomed into so I could use the pen tool to outline the image. I looked at different fonts to use and I had to use a stylish yet modern text due to the target audience and I found this using dafont the website so my writing was able to be modern and stylish at the same time.

7.      With my logo, I am happy with the design of my logo. I think the red carpet idea is not original but the way I designed it made it clever. I like the way I created carpet and poles free hand, this represents an important person and shows the true meaning of the word VIP.

8.    When the audience was asked feedback about the logo and they were able to tell me it was between pop/ hip hop and they helped me to realise what else I can use to help me with to make it appeal more to my target audience.

9.     While developing the VIP logo I was able to design my logo based on what my target audience would like to see. It was one of the easiest as I know what VIP meant and how to make it come across to the target audience.

10. To make this piece much better I could use a different photo that would relate even more to the genre and I could make it clearer using the underwater tool and the outer glow tool by making the picture a bit brighter and that VIP logo more appealing to the target audience.