main idea developed into a series of mind maps

Media ident's sound and music descriptions: 
(Music choices are from incompetech.com and Free play music)

Record player ident:

Sound: Record player being turned on, a voice over narration,

Music:  Either Rock or pop music. These choices would be suitable for the ident to make the clip upbeat, lively and energetic for a younger target audience. We chose this music choice so that the channel can seem lively and active for the teenage and younger viewers.
Song choices: Pilot error,  Flashing lights instrumental.
Links: https://soundcloud.com/class-dmv/pilot-error, https://soundcloud.com/class-dmv/flashing-lights-instrumental,

Micro Phone Ident:
Music: Rock, Heavy metal music. This music choice would be suitable for this ident; so it can show that the channel is lively and active for a younger audience, which would be teenagers and older. This choice of music will appeal to the younger audience because of the active, energetic and upbeat feel that these two choices have.
Song Choices: Feelin good, Pump
Links: https://soundcloud.com/class-dmv/pump, https://soundcloud.com/class-dmv/feelin-good,
Sound: Microphone feed back from microphone being plugged into an amp. Card board box lid closing.

Sick person Ident:
Sound: Fake sick (it would be made of wool) splashing onto the floor.
Music: Disgusting type music to fit with the actions happening on screen. Upbeat to seem welcoming for the viewer and to get them interested in the channel.
Song choices: New shoes,
Link: https://soundcloud.com/class-dmv/new-shoes