In these mind maps me and my partner in this project Gary decided to give the idents we were drafting up an upbeat and energetic personality. We did this by having a lot of the actions in our ident be fast moving (eg the record player ident) we decided to aim for a younger audience around the ages of 16 and older ages. We did this because a lot of the decisions we made for this idents would attract a younger audience. Such as: colourful images, upbeat music, energetic pace etc. Not only that but a lot of the choices we did make would perfectly suit the ident well in terms of the first ideas we came up with during planning.
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