successful and unsuccessful i

successful and unsuccessful 

        

Idents are small advertisements that market a channel. They have both opportunities and limitations some opportunities Idents have are it easily displays text based intro, allows you to text based information, allows you to brand your channel, this appeals to target audience, encouragement of brand loyalty and creates a corporate ident.

Some limitations that must be thought of when designing Idents are getting the right amount and balance of typography in the Ident. Also you need to make sure the resolution is right for what displays you want your Ident shown of for example a TVs resolutions wont be the same as computers. Another limitation is that you have to make sure you use colours that will attract the eyes of the viewers and your target audience. The aspect ratio has to be correct so the full picture fits in the screen.

Gold TV

NEW:

There is a very good well balanced between the visual and verbal information in this ident as it shows the programmes shows images which attract older viewers to that channel because it attracts people with the type of pictures it shows during the ident also the logo comes right to the middle of the screen so the viewers know what channel the ident is trying to advertise The composition well balanced as well with the visuals that are portrayed because it tells you what the ident is all about the music in the background helps the viewers know that the channel is fun, the tempo of the ident is quite medium paced the ident is good because it relates to many different things to do with real life the interaction with the audience it good because the announcer addresses the viewers like he is speaking to them in a casual conversation.  

OLD:

This ident has no verbal information in fact it has no sought of communication what so ever it doesn’t tell the viewers anything about what is going on in the ident there is nothing that relates it to the target audience it is slow paced and only shows us washing up we don't see the logo until the very end, there is no-one like the announcer to tell us what is coming on next I think over all the ident is just very poor.

"                   CBBC

New:

There is well balanced the visual information with the logo on display, also well balanced verbal information as they tell you what’s next on the CBBC, the logo moves around the screen really fast to show kids that the channel is fun and exciting to attract the young viewers the verbal communication is very poor as the only thing is said is CBBC in a loud jokey manner. I think this a smart way of going about doing an ident for children as they don't want to hear a lot of information they would rather see something extravagant happening the tempo is very fast and upbeat what kids like so i think this is a good ident

 

Old:

There is no verbal information in this ident we just see the CBBC logo bouncing around a programme they call Shaun the sheep  and all they say is CBBC this is a bad ident because it doesn't tell us what the next show is going to be, the ident is moving to fast for us to see what the ident is doing it is trying to advertise an unpopular programme by putting it in the ident there a fast beat in the background which makes the logo move around in that speed.