draft two of successful and unsuccessful idents and also design features

Successful and Unsuccessful Idents

 Idents are small advertisements that market a channel. They have both opportunities and limitations. Some opportunities Idents have are; it easily displays text based information and it allows you to brand your channel, brand loyalty and creates a corporate identity.

Some limitations that must be thought of when designing Idents are getting the right amount and balance of typography in the Ident. Also you need to make sure the resolution is right for what displays you want your Ident shown of for example a TVs resolutions wont be the same as computers. Another limitation is that you have to make sure you use colours that will attract the eyes of the viewers and your target audience. The aspect ratio has to be correct so the full picture fits in the screen.

Some channels have been more successful at taking advantage of these opportuntiesthan others.

Gold TV

Current:

There is a very well balanced visual and verbal information in this ident as it shows the programmes shows images which attract older viewers to that channel because it attracts people with the type of pictures it shows during the ident also the logo comes right to the middle of the screen so the viewers know what channel the ident is trying to advertise The composition well balanced as well with the visuals that are portrayed because it tells you what the ident is all about the music in the background helps the viewers know that the channel is fun, the tempo of the ident is quite medium paced the ident is good because it relates to many different things to do with real life the interaction with the audience it good because the announcer addresses the viewers like he is speaking to them in a casual conversation. This gives us an idea of what the ident is like because it shows us adult images in the ident which shows us who the channel is meant for and who there target audience.  There are lots of comedic things happening in the ident which clearly communicates that Gold is a comedy channel.

OLD:

This ident has no verbal information in fact it has no sought of communication what so ever it doesn’t tell the viewers anything about what is going on in the ident there is nothing that relates it to the target audience it is slow paced and only shows us washing up we don't see the logo until the very end, there is no-one like the announcer to tell us what is coming on next I think over all the ident is just very poor, this ident tells us nothing about what the channel is about as the ident is not very clear. The main problem with the ident is that the type of programming shown on Gold isn't clear like it is in their current one.

CBBC

Current:

There is well balanced the visual information with the logo on display, also well balanced verbal information as they tell you what’s next on the CBBC, the logo moves around the screen really fast to show kids that the channel is fun and exciting to attract the young viewers the verbal communication is very poor as the only thing is said is CBBC in a loud jokey manner. I think this a smart way of going about doing an ident for children as they don't want to hear a lot of information they would rather see something extravagant happening the tempo is very fast and upbeat what kids like so i think this is a successful ident. Overall it is clear who the target audience is because of these things. It is also clear that the channel shows children's programming.

 

Old:

There is no verbal information in this ident we just see the CBBC logo bouncing around a programme they call Shaun the sheep  and all they say is CBBC this is a bad ident because it doesn't tell us what the next show is going to be, the ident is moving to fast for us to see what the ident is doing it is trying to advertise an unpopular programme by putting it in the ident there a fast beat in the background which makes the logo move around in that speed, The ident is very poor as it doesn't show the audience enough of what the channel is about and what age group the channel is meant for. Overall it isn't as successful as the current ident because it isn't as successful at communincating the programming type or target audience.

Dave

Old:

These idents are low in information with no verbal information but there is a little bit of visual information with the logo and slogan that is shown. The composition isn't balanced well it only shows visuals information no verbal info. The tempo for the ident is slow and quite boring to the audience . This doesn't interest the audience and they have set this in a naturalistic place which could really bore the viewers and cause them to change the channel as there is nothing interesting to look at . The ident has been made to be more entertaining based than information based and it didn't work either way as it was boring and the audience didn't get to know any information. It doesn't really tell us anything about the channel and the ident does not tell us what the channel will be showing or anything. Dave is meant to be like a fun channel for men but that doesn't really come across in this ident.

New:

This ident is very well balanced with the visual information is good as we see the logo and verbally its good because the audience get to hear what's coming on next which means their is good verbal information to. The composition is very well balanced as well with the visuals being good as it is something the target audience can relate as it is set in a fictional place to also the music and sound's used are to get the audience interested about the programme that is about to come home.  Tempo is fast and upbeat so the viewers remain interested. I would say this ident is more entertainment based rather than information this reaches out to there target audience. This is a good ident as it shows us everything we need for a good ident, it shows the audience it is targeting and the sound music makes the ident interesting and we can tell who the ident is targeting. It is really funny and engaing whoch makes the channel seem that way too. This current one is much better at communicating the personality of Dave than the old one.