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The Psychology of Advertising 

I have learned a lot by reading the article about the psychology of advertising:

When filming an advert in order for it to be affective you must amke sure you appeal to three emotions, love, fear and rage.

People dont buy the toothpaste that has been advertised not for the dental reasons or personal  hygiene reasons but for the sex appeal knowing that they are going to look better with bright white teeth.

Also you need to use effective commands such as  'Use such and such beauty product' and also ask consumers to complete a coupon and mail it into the company.

Harry Hollingsworth believed that when your creating an adveert you need to:
1. Attract a consumer’s attention
2. Focus the attention onto the message
3. Make the consumers remember the message
4. Cause the consumer to take the desired action

Creating Online Ads We Want to Watch

What I have learned from reading this article about creating online adverts we want to watch:

when an advert reaches a viewers screen it doesn't mean they are going to watch it till the end or watch it at all actually watching it. Adverts can now be skipped or you can just change the channel or on the internet you can just open a new browser and do something else until the advert is finished.

The key to grabbing the attention of the viewers is to use key things to attract them to keep watching like surprise and joy. When watching ads, there are 2 types of basic eye movement: one is fixation, and the other is where the eye is moving from one potion to the next.

 

People attention pattern is different depending on there emotion they are feeling. The more the viewers pay attention the viewers are less likely they to skip the advert. Capturing the audience’s attention is what get the advert viewed by the audience.