Wednesday, 17 September 2014

Market Research - Advertising Placement





I started my research by looking at channel 4, on there page they tell us about there channel I managed to find a page which shows us that channel 4 will let you advertise anything within 5-120 secs long and also that they advertise anything on there channel and it also shows there channel is aimed for 16-34 year olds. The cost to advertise on channel 4 for every 30seconds cost around £8.500
















 Channel 4 chart shows me that grand design is the most watch but that is not the audience i am advertising to so i would have to wait to show my advert when educating the east end is on.







If a survey or questionnaire was done to see what was a teens favorite channel is, they would say MTV,  this is because they aim their channel towards 12- 34 year olds which means because its for young people its going to generate quite a lot of views because they show programmes viewers want to see.





 The garph shows me what the best time to show my advert on which is when Geordie shore is on.












To advertise for just even 30 seconds on MTV it could come up to being 100,000 based on what you are advertising and how long.




















ITV shows a variety of shows such as dramas, sports and also comedies whereas ITV2 is the channel that is for young people as it shows more movies and more young people shows. ITV3 shows more older dramas for people who are older and more mature. Also ITV4 shows more sophisticated shows which is definately for an older audience. CITV is aimed at the younger viewers for children as they put on kid programmes.





These graphs show what is most popular on all the ITV channels every month and what is being watched the most down to the least.






















This statement from ITV tells us about how the cost for advertising on there channel can vary and it depends  on 'how big the task is and how much noise you need to make!'












No comments:

Post a Comment